Using Google’s Wonder Wheel Keyword Research Tool

Update: 09/25/2011

Since July of 2011 we  have waited for the return of Google’s Won­der Wheel. It seems that it is not going to reap­pear this time.

We are going to leave this post intact in case Google does bring it back, but until that hap­pens you should change your tac­tics search­ing for key­words and search pat­terns for niche markets.

You can con­tinue using Google’s free tools and use Google’s Related Searches, Google Insights, Google Trends,   Google’s Exter­nal Key­word Tool, and Google’s Traf­fic Esti­ma­tor, If you sign into your Google account first you will get the best results.

Google’s Related Searches is on the left side of their main page where the Won­der Wheel used to be. It will take some prac­tice, but once you under­stand how it can ben­e­fit, you will like what it offers.

If Google ever brings the Won­der Wheel back we will let every­one know.

Update:09/14/2010

(To use Google’s Won­der Wheel you will have to dis­able Google Instant. To do this you will have to click on the Search Set­tings in the upper right hand cor­ner of your web page and check the box that dis­ables Google Instant. Then click on “save preferences”.)

Google’s Free Won­der Wheel is an often over­looked free Key­word Research Tool. It can be used along with other free and paid Key­word Research Tools for key­word phrase research.

To use the Won­der Wheel pick a niche mar­ket key­word or key­word phrase.

Open Google Search and in Google’s Search Box type in any topic or search phrase.

After the results appear look on the left side of the Web­page look under ‘All Results’ and click on ‘Won­der Wheel’.

In our exam­ple we typed in “arti­cle sub­mis­sion software”.

Google’s Won­der Wheel will show you sev­eral alter­na­tive key­words and key­word phrases in a “wheel spoke” format.

Drilling Down For Key­word Niches

You can use the first results or con­tinue to drill down fur­ther and find more spe­cial­ized search terms, focused key­words and key­word phrases related to your orig­i­nal search results.

Google’s Won­der Wheel now shows sub-categories for the key­word. Click on one of the links.

When you click on one of the sub-categories another Won­der Wheel will appear with more key­word options and key­word phrases.

In our exam­ple we clicked on “free arti­cle sub­mis­sion software”.

Google’s Won­der Wheel reveals optional key­words for your cho­sen key­word, key­word phrase or niche for you to add or write arti­cles on your web­site, blog, or for arti­cle sub­mis­sion sites.

The Google Won­der Wheel is an easy way to research a niche or prod­uct to find key­words that are cur­rent and rel­e­vant for AdSense and AdWords ads, Mar­ket­ing Cam­paigns, PPC (Pay Per Click), arti­cle sub­ject mat­ter, and any kind of adver­tis­ing that you may desire to achieve cur­rent mar­ket­ing results and search terms for.

Plug the terms that grab your inter­est into your favorite key­word research tool or a paid one like (Micro Niche Finder or Key­word Elite) and select the key­words with the best potential.

Google Related Search

Another tool that can be extremely help­ful when con­duct­ing quick key­word research is the Google Related Search option. This tool works some­what like Google’s Won­der Wheel but only serves up key­words. It usu­ally con­tains more results and the results are slightly more detailed.

This is found on the left side of the Web­page just above the Won­der Wheel.

Check out our list of free pop­u­lar search tools for many more free options to find out what is being searched for, and our list of free key­word search tools.

Key­word Research — Drilling Down for Niche Keywords

You can use Google’s Exter­nal Key­word Tool to fur­ther drill down for niche keywords.

Go to Google’s Exter­nal key­word Tool and select which search you want to do. We chose “free arti­cle sub­mis­sion software”.

If you select the word or phrase box you will need to enter the phrase or arti­cle idea in the box in the cen­ter of the page.

If you select the Web­site box you will need to enter the URL page address for the web­site or arti­cle you would like key­words gen­er­ated for.

Now press the search button.

The table will show 100 results for Key­word Com­pe­ti­tion, Global Monthly Searches, Local Monthly Searches, and Local Search Trends.

If you want to save the results you can down­load the results into a notepad or word doc directly from the Web­page by click­ing on the Advanced Options button.

If you want more results you will need to cre­ate an AdWords account.

With an AdWords account you can find out what adver­tis­ers are pay­ing for the key­words that you want to tar­get. The higher the cost and the more com­pe­ti­tion can give you key­words to tar­get for arti­cles and Web­site con­tent that can help to gain AdSense rev­enue, if that is your objective.

We hope that this helps to explain what is pos­si­ble with Google’s Won­der Wheel and Google’s Exter­nal Key­word Tool.

You should also com­bine these two tools with our free Key­word Tools List, or with paid tools like (Micro Niche Finder and Key­word Elite).

Play around with these free tools from Google and allow them to help in your searches for new and cur­rent key­words and key­word phrases being used by searchers.

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